My Role: Creative Director, UX designer, and brand identity designer.
Tote Me is an e-commerce apparel startup. The client hired me to design the new e-commerce page. She wanted to sell eco tote bags with edgy designs. I provided my illustrations to inform and establish the website design.
I designed Tote Me site with a modern, completely custom, and highly interactive experience. It has a beautiful minimalist design. It allows people to browse easily and compare products. I designed the interactive animations to uplift the page aesthetic. I used sketch to design the site and used Zeplin and Principle to handoff the designs and style guides to the developer.
I sought to create an engaging website with fast and effortless usability for a better shopping experience. Along with the new site, I also developed the startup a new identity to carry the company to the next level.
See prototype here.
Unfortunately, the client abandoned the project.