Paloma de Murga

E-commerce design

My Role: Creative Director, UX designer, and brand identity designer.

Tote Me is an e-commerce apparel startup. The client hired me to design the new e-commerce page. She wanted to sell eco tote bags with edgy designs. I provided my illustrations to inform and establish the website design.

I designed Tote Me site with a modern, completely custom, and highly interactive experience. It has a beautiful minimalist design. It allows people to browse easily and compare products. I designed the interactive animations to uplift the page aesthetic. I used sketch to design the site and used Zeplin and Principle to handoff the designs and style guides to the developer.


An e-commerce on the go

I partnered with a local development company, Lunar Sprout, to develop the Tote Me site. We worked closely to ensure we created a fast and visually compelling e-commerce site with effortless user experience.


I sought to create an engaging website with fast and effortless usability for a better shopping experience. Along with the new site, I also developed the startup a new identity to carry the company to the next level.

Web 1920 – 9@2x.jpg
Web 1920 – 11@2x.jpg

See prototype here.

Unfortunately, the client abandoned the project.