Paloma de Murga

SCHULTZ MILLER

UX DESIGN | ART DIRECTION

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Designing Schultz Miller website from scratch

My Role: Art Director, UX designer, and visual designer.

Schultz Miller is one of Seattle's premier builders of distinctive, architect-designed homes. While working at Hansen Belyea studio, I was assigned to redesign Schultz Miller's website.

I designed the site from scratch in Sketch and prototyped in InVisio. I defined user flows, designed wireframes, UI elements, layouts, mood boards, and art directed the look and feel. My aim was a modern look with an approachable feel. I designed a simple and engaging experience based on heavy use of photography that highlights the company's work and bringing authenticity to the pages.

 
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Designed to be distinctive

The main challenge was understanding who Schultz Miller as a company, align Schultz Miller’s core believes with the brand, set them apart from their competitors, and positioning them as the true industry leaders that they are. The secondary challenge was ensuring a simple and usable experience and highlighting each project's unique story.

 
 

I conducted user research, interviews, and primary competitors analysis. Schultz Miller is unique in terms of taking care of the client and most of them find the company through word of mouth and referrals.

Once I understood their goals, strengths, and weakness, I was able to develop a design system to help them align their website with their story. Based on the research, I set up three personas; I referred to them throughout the entire process. The old website was very heavy oriented and the portfolio was hard to navigate.

 
 
 

I designed low-fidelity wireframes and hi-res comp in Sketch, built a basic interactive prototype in InVision, and tested some user stories with the marketing team. I conducted early user testing with rough sketches to unveil unexpected pain points.

I handed off redlines, pixel-perfect comps, and style guides to developers. I also helped to simplified the Wordpress Admin dashboard and make the experience in Wordpress more intuitive for the Schultz Miller marketing team.

 
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I wanted to incorporate part of their old identity within their new site to honor their 35 years history. I included a nod to the past with the red vertical line that was part of their identity for over 35 years.

 
 
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