Designing Schultz Miller website from scratch
My Role: Art Director, UX designer, and visual designer.
Schultz Miller is one of Seattle's premier builders of distinctive, architect-designed homes. While working at Hansen Belyea studio, I was assigned to redesign Schultz Miller's website.
I designed the site from scratch in Sketch and prototyped in InVisio. I defined user flows, designed wireframes, UI elements, layouts, mood boards, and art directed the look and feel. My aim was a modern look with an approachable feel. I designed a simple and engaging experience based on heavy use of photography that highlights the company's work and bringing authenticity to the pages.
Designed to be distinctive
The main challenge was understanding who Schultz Miller as a company, align Schultz Miller’s core believes with the brand, set them apart from their competitors, and positioning them as the true industry leaders that they are. The secondary challenge was ensuring a simple and usable experience and highlighting each project's unique story.