Designing a site for an international tunneling leader
My Role: Art Director, UX designer, and visual designer.
The Robbins Company is the world's foremost developer and manufacturer of advanced underground construction machinery.
While working at Hansen Belyea Studio, I redesigned The Robbins Company website and newsletter templates.
I came up with a design system, created wireframes, user flows, sitemaps, mood boards, designed components, templates, and art directed the overall look and feel. I worked with Robbin's marketing department to assure the site was serving its purpose and the content was easily accessible to Robbins's diverse range of international clients.
Robbins' new site
The challenge was to organize the legacy content that existed on more than 800 pages and restructured the site architecture. It was clear from the beginning that it would be crucial to the project to come up with a content strategy, redesigning the navigation, and creating a design system.
The client also wanted to have the ability to easily update the site. Their current site back-end was extremely challenging for non-technical users.