Paloma de Murga

empower women



Little girls with dreams become women with visions

My Role: Creative Director, and illustrator.

Empowering little girls and young women is very important for driving progress towards gender equality. Advancing women's and immigrant's rights are crucial to economic growth, political stability, and social transformation.

I designed these illustrations to empower Hispanics and Latino American girls to achieve their goals in life as if they were superheroes and their heritage was their superpower. I want new generations to look at their culture as an advantage and bless.

These illustrations are focused on Mexican heritage, but the idea was to create as many superheroes as heritage in the world, because of representation matters.


Empowered women, empowering women

As a woman and as a designer I believe it is my responsibility to empower those who need it most and elevate their voices, giving them a chance to be heard.




"Every girl, no matter where she lives, deserves the opportunity to develop the promise inside of her"

— Michelle Obama